AI Insights · Timothy · April 2022
Top 5 Unicorn Games Apps Performance on Unified Platform in Brazil - Q1 2022
Explore the performance of the top 5 unicorn-themed games in Brazil during Q1 2022, including trends in downloads, revenue, and active users.
In Q1 2022, the top five unicorn-themed games in Brazil showcased varied performance metrics in terms of weekly downloads, revenue, and active users. Here's an overview of how these apps fared according to data from Sensor Tower.
Kpopsies - Hatch Baby Unicorns from TutoTOONS saw a notable fluctuation in weekly downloads, starting strong with around 24K in early January and dipping to around 9K by mid-February before recovering slightly to approximately 10K by the end of March. The weekly active users followed a similar trend, peaking at around 105K in late January and declining to about 65K by the end of the quarter. Revenue remained relatively low, with a peak of $20 in the last week of January.
Unicorn Run: Horse Dash Games by SOCEM experienced a decline in weekly downloads from approximately 21K at the start of the quarter to around 2.7K by the end of March. Active users also showed a downward trend, starting at about 35K in early January and dropping to around 18K by the end of the quarter. Revenue peaked at $22 in the week of January 24, followed by inconsistent earnings throughout the rest of the quarter.
My Little Pony: Harmony Quest from Budge Studios maintained a steady performance throughout the quarter. Weekly downloads hovered around 9K to 11K, with a peak of approximately 11K in the last week of March. Active users saw a gradual increase, starting at around 24K and reaching about 27K by the end of the quarter. Revenue fluctuated mildly, peaking at $426 in the last week of February.
My Baby Unicorn - Pony Care, also by TutoTOONS, showed a significant increase in weekly downloads from about 6K in early January to nearly 15K by the end of the month, before stabilizing around 8K by the end of March. Active users similarly increased from around 22K to a peak of 35K in early February, then settled around 25K by the end of the quarter. Revenue remained modest, peaking at $22 in late January.
Lastly, Unicorn Games for 2+ Year Olds by IDZ Digital Private Limited saw a gradual increase in weekly downloads, starting at around 1.7K in late December and reaching approximately 3K by the end of March. Active users followed an upward trend as well, increasing from about 2.2K to over 5K throughout the quarter. Revenue was consistent but low, with a peak of $66 in mid-January.
For more detailed insights and analysis on the performance of these apps, visit Sensor Tower.